City of Austin.

Client
City fo Austin

Industry
Ecommerce

Design Lead
Sarah Walter

Activities
Brand design
Brand Identity
Brand messaging
Brand Guidelines
Brand Advertising

We partnered with City of Austin municipal leaders to develop a unified brand identity for the Economic Development Department and its diverse groups, including cultural arts, music and entertainment, small business, and redevelopment. Working alongside design lead Sarah Walter, we created a scalable system supported by clear guidelines for broad, citywide use.

Additional synopsis

Inspired by the geometric lines and architecture of Austin’s City Hall, the visual identity centers on a neutral, modular logo that adapts across departments with distinct missions. The geometry extends throughout the system—informing patterns, layouts, and iconography—to create a cohesive yet flexible brand capable of serving a wide range of applications.

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