BigCommerce.com

Client
BigCommerce

Industry
E-commerce

Creatives
Devin Rogers
Anika Samples
Damian DeMartino
Brett Swihart
Suzie Jurado
Josh Geha

Activities
Workshops
Brand design
UX / UI design
Interaction design
Brand Guidelines
Illustration
Photogrpahy
Video
Voice & tone

BigCommerce.com underwent a full redesign to modernize its user experience and performance, rebuilding the site and responsive structure from the ground up on Craft CMS. Collaborating closely with development and CRO teams, we partnered with marketing, sales, and key stakeholders to define strategic functionality needs and ensure business alignment.

Additional synopsis

The result became a full-funnel ecosystem: a microsite experience, social activations, and a wide-reaching digital ad campaign that turned these brands into our ambassadors and our ambassadors into our storytellers. We didn’t stop there—we wove Make It Big into BigCommerce events and initiatives across the company, transforming a single campaign into an always-on celebration of the brands that live large and build even bigger.

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Brand Update

At BigCommerce, a leading SaaS commerce platform known for its flexibility and headless commerce capabilities, I led the Brand Studio team through a comprehensive rebranding initiative that redefined the company’s visual identity and messaging.

This groundwork preceded the company’s IPO, during which I collaborated closely with NASDAQ and multiple agencies over more than a year to position and promote the brand. The IPO was exceptionally successful, with the stock price surging over sixfold within the first 90 days.

Following the IPO, I continued working with NASDAQ and the Brand Studio team on a two-year, multi-million-dollar brand equity campaign spanning major media outlets, including The Wall Street Journal online, NASDAQ Times Square takeovers, and large-scale airport digital advertising in New York and other major markets.